About ME
Live, Laugh, Lon.
"Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will." -G. Bernard Shaw
"Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will." -G. Bernard Shaw
.webp){kind=icon}
.webp){kind=icon}
I started my career as a producer for a boutique creative agency and later shifted into the world of drone technology startups—going from video & art direction to product marketing & UX design.
After years of developing knowledge & expertise I launched a venture of my own—providing creative direction to a number of companies across consumer electronics, enterprise software, aerospace technology, commercial cannabis, high-end fashion and the music industry. Most recently, I joined the team at Gel Blaster, the fastest growing toy company in the US.
Big-picture creative strategy for brands & campaigns.
One of my pet passions is growing a brand from the ground up.
After all, creative teamwork makes creative dreams work.
Insight & collaboration on developing top-notch products & experiences.
The human-centered approach to problem-solving and innovation.
Inspiration, imagination and genuinely connecting with an audience.
Invaluable lessons are learned when the startup you're involved in skyrockets to worldwide success—practically overnight! In 2013, the DJI Phantom changed the world, and I was there on the founding team that launched it to the public.
• Over 550k units sold.
• Revenue from $4.2m in 2011 to $130m in 2013
• 150k+ social media followers within a year
3D Robotics took drone technology to the next level by implementing an automation layer to its software, bringing retail drones from toys to tools—whether it be for cinematography, agriculture or telecom inspection, among other applications.
My proudest achievement was producing a sci-fi-inspired launch film that involved 50+ people, shoots in Hawaii, Texas & New Mexico and two Hollywood-trained baboons!
Some of my favorite work has been for cannabis brands, because I've been a long time supporter of the therapeutic (and recreational) benefits of its use—especially when comparing it to the use of alcohol.
I've partnered with numerous brands in all aspects of the supply chain to deliver exceptional branding and creative.
Gel Blaster became America's fastest growing toy company by creating an entirely new category—and going from $5m in revenue to over $70m within a year.
Retail shelves were a stepping stone to the real magic—replacing outdated laser tag arenas across the globe with an exciting new attraction that's like playing a video game in real life.
As technology grew more sophisticated, the drone industry matured and high-value business integrations emerged.
On the founding team of Hangar Technology, I managed our brand & designed software UX—going from the largest seed round in Austin, TX to a successful acquisition with AirMap—a global company valued at $500m at the time—where I ran the design department as its creative director.
Fashion has been another long-time personal inspiration of mine, and I've been lucky to get my hands dirty creating marketing campaigns & ecom initiatives, as well as designing apparel itself.
• Have generated $300k+ in revenue to date, from email marketing & automation initiatives.
